The typeface Bookman Old Style is a descendant of a bolder version of the Old Style face, known in the nineteenth century as Old Style Antique. It is sometimes classified as a "transitional" serif typeface (in the vein of typefaces of the eighteenth century such as Baskerville) due to these modernisations. Walter Tracy and others have used the term "modernised old style" to describe the Miller & Richard designs to reduce ambiguity, although "Old Style" was the name under which Miller and Richard sold it as. The name "old style" is confusing, as it and "old face" have been used differently by different authors to refer to "true old-style" printing types from around 1480–1750 (and relatively authentic copies of them) and the new "Old Style" face of Miller & Richard and its imitations, which appear rather different. The two-way Q recalls the Baskerville type of the mid-eighteenth century. The letters are rather wide and the italic is evenly, and rather strongly slanted. Like Caslon, Old Style has slanting top serifs and an avoidance of abrupt transitions of weight, but compared to Caslon it is much lighter in colour and the stress is vertical (the top of the round letters uniformly the thinnest part of the letter, rather than at a position of roughly eleven o'clock), reflecting changes in taste since the eighteenth century. It was immediately very successful: the 1880s Bibliography of Printing describes its popularity as "unsurpassed in the annals of type-founding". The exact date of Old Style's release is apparently uncertain as Miller & Richard published specimens erratically, but according to James Mosley and Morris it first appears in an 1860 specimen. The Old Style faces of Miller & Richard, reportedly cut by punchcutter Alexander Phemister, were made in imitation of earlier styles of typeface, particularly the Caslon typeface cut by William Caslon from the 1720s, but with a modernised design. It was a standard typeface for literary and prestigious printing in Britain in the second half of the nineteenth century and the early twentieth century, with many derivatives and copies released. Old Style or Modernised Old Style was the name given to a series of serif typefaces cut from the mid-nineteenth century and sold by the type foundry Miller & Richard, of Edinburgh in Scotland. Just remember to use your best judgement when deciding whether or not Goudy Old Style is appropriate for your design’s message and audience.Miller & Richard's original specimen for their Old Style fonts, in a mock-traditional style with the long s and archaic ligatures. It's classic feel can also cause a design to feel overly conservative or antiquated. Furthermore, Goudy Old Style's grace and elegance can become a hindrance in creatives that call for fun and lightheartedness. It's legibility degrades considerably in this medium and should not therefor be used in large bodies of small type online. Goudy Old Style's slight forms and subtle embellishments make it a somewhat poor choice for screen display, particularly in smaller point sizes. One such example is Harper's Magazine, which has used Goudy Old Style throughout the much of the magazine's more recent history. This coupled with it's elegant forms make it a fine choice for novels, high-end magazines, event posters, programs, business cards, stationary and any creative with an emphasis on beauty and sophistication. Goudy Old Style is considered by many to be one of the most legible and readable typefaces ever produced, if used on printed media. The typeface exudes a strong sense of class, affluence and antiquity. It is characterized by its diamond-shaped dots on the i, j and punctuation marks, the upturned ear on the g, the somewhat stunted tail of the y, the upward slant of the base of the uppercase E and L, and the uppercase Q's calligraphic tail, which is centered beneath the character. Suitable for both large bodies of text and display, Goudy Old Style is one of the most popular typefaces ever produced. Goudy in 1915 on behalf of the American Type Founders, a business trust created in 1892 by the merger of 23 type foundries, representing about 85% of all type manufactured in the United States. Goudy Old Style was created by Frederic W. Elegant and stately, Goudy Old Style is a fine choice for any creative that that requires an ambiance of beauty and nobility. One typeface that has greatly inspired my love for typography over the years is Goudy Old Style.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |